Outbound
We work together with our clients to create outbound approaches that deliver high quality meetings sustainably over the long term.
Practically, this consists of:
Helping to identify the most fruitful audiences to engage
Building out these audiences
Messaging development
Channel selection and outbound execution
Generally, we recommend LinkedIn InMail (a paid LinkedIn product) as the overall best channel due to its simplicity and reliability.
Our outbound service enables clients to leverage LinkedIn InMail in an effective way with a minimal time commitment.
We also support our clients using other channels like phone and email, whether in a “done with you” or “done for you” model.
Most outbound initiatives either don’t work at all, or don’t work for long, and many B2B leaders have had less-than-ideal experiences in this domain—whether from commissioning an agency that didn’t work out, or from receiving irrelevant or excessive outreach themselves.
Short-termism is the norm, and there are lots of ways of working that may generate reasonably good results for a few weeks or months before fizzling out because they have been based on high volume and intrusiveness.
At Casla, we take a “holds barred”, rather than a “no holds barred” approach. We want to work with clients who are aligned with our long-termist philosophy, and care about the experience of potential customers whether or not they’re ready to meet right now or in the future.
B2B outbound is a results business, and we understand that. But we want the results to come from a programme that everyone can be proud of.