Events

We help B2B companies to create compelling and fun events that people want to attend.

We can support our clients’ events end-to-end, including:

  • Event concept creation

  • Venue selection and management

  • Identifying and inviting people

  • Pre-event communications to people who have registered

  • Promoting the event through social media, paid digital and OOH advertising

  • Post-event communications and follow up

The magic and momentum of in-person

Since the pandemic, the pendulum has swung back towards in-person, offline experiences in a major way.

In 2024, we saw excellent outcomes from in-person events - both those we ran for ourselves, and those that we were involved in supporting for clients.

Like a lot of our favourite marketing approaches, in-person events provide multifaceted benefits.

Within a set of marketing initiatives, events act as a hub and connector. They’re a fast and effective way of building up awareness of your brand, they amplify the distribution of your content and increase your reach on social media. And that’s not to mention the sales opportunities that often result directly from them.

The keys to running successful events are empathy and attention to detail.

You need to put yourself into your ideal potential guests’ shoes to understand what is going to be most appealing to them, and also - crucially - what is going to be practical and feasible for them to attend.

Both in the communications about the event and the event itself, we are obsessed with getting the details right. This includes oft-overlooked basics like making it clear where and when the event is happening and what it’s about (look at the next event you’re invited to and see how clear this is if you don’t believe us), and ensuring that reminders are sent to people who registered weeks or even months before the event takes place to ensure they don’t forget about it.

Events are probably more art that science, and that’s why they’re so powerful and fun. You can trust Casla to dedicate the care and attention required to make them a success.