NC Squared started as a Salesforce consultancy and built their app Distribution Engine because their customers needed more from Salesforce assignment. It's since become the market leader and NC Squared’s sole focus. NC Squared are based in the UK working predominately with customers in North America and Europe.

Distribution Engine is an easily configurable, intelligent, rules-based lead assignment engine that ensures SFDC Leads, Opportunities, Contacts (or any standard or custom object) are automatically distributed to the right team member at the right time.

Casla supports NC Squared to engage sales, service and success operations leaders in the US, Canada, UK, Australia and Europe.